The Wedgwood story began when Josiah Wedgwood, aged just twenty-nine, started as an independent potter in Burslem in Staffordshire, England. He began to experiment avidly with clay, exploring its many possibilities. Today, Wedgwood is remembered as the “Father of English Potters”. His pioneering spirit, vigorous design policy, commitment to exacting standards of quality and his efforts to create affordable luxury products remain the values at the heart of the brand today. The brand designs and delivers premium, dynamic and distinctively English home and lifestyle products that delight today’s discerning and aspirational customer.