Aritayaki, a Japanese pottery company, finds its roots in the ancient ceramics town of Arita located on Kyushu Island in southern Japan. Inspired by the profound experience and skills of local Arita craftsmen, designer and creative director Teruhiro Yanagihara developed a complete new ceramics brand for the Momota–Touen Corporation. Named after its origins, 1616 / Arita Japan products are produced in the same factories as the original Arita pottery but take a completely different approach to design. Dutch designers Scholten & Baijings both contribute to throw new light on Japanese tradition; mixing Asian craftsmanship with European culture. While Teruhiro Yanagihara experiments with the clay and the usage of the pottery, Scholten & Baijings emphasize the dialogue between applied art and everyday use by means of colour and form. By winning the tableware category in 2013, one of the most prestigious international decoration awards, EDIDA has provided 1616/Arita Japan with a new momentum and enabled them to get into new and innovative projects. In 2016, Arita will celebrate its 400-year anniversary. With the "ARITA 400project", their goal is now to bring about the innovation that will shape its history for the next four hundred years to come. Eight maisons representing the regions of Imari, Arita, Ureshino and Takeo will come to France in order to mark the beginning of a new era for Arita, showcasing its own vision of future.