ELLE DECO PLANET

IPERHOTEL virtual exhibition

Welcome to ELLE DECOR Italy’s IperHotel - the fifth edition of the ELLE DECOR Grand Hotel, dedicated to the world of hotels and hospitality. This year, as an interactive exhibition entirely in digital format.

Text ESTHER LERNER

Architectural duo Ludovica and Roberto Palomba transformed this year's ELLE DECOR Grand Hotel, previously set in the Palazzo Morando, into an innovative virtual space - the IperHotel. Their mission set forth was to reimagine new approaches and solutions to hospitality that address the comfort and safety of guests, in considering the current pandemic and to offer creative foresight into the future of the hospitality industry at large.

Design objects and furniture are at the forefront of the experience, and users are provided the chance to shop them directly online; they are able to connect with over 150 design pieces rendered in 3D, complete with product descriptions and links to further information.

All under the theme of Milanese culture and design, one of the major new developments of the 2020 edition is the alternative series of events and experiences offered. Subjects include art, food, literature, cinema, theatre, shopping, music and live events.

This experience premiers in celebration of the 30th Anniversary of Elle Decor Italy, while it also marks an important stepping point for the magazine - the pursuit of innovation within our new and growing digital age.

From November 26th to February 14th.

grandhotel.elledecor.it

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