- Distinguishing features
EDIDA YOUNG DESIGN TALENT 2016. Distinctly modern with elegant lines, &New's core steel furniture collection is recognizable by its minimal powder-coated form. The airy designs combine an aesthetic of British wit and Nordic simplicity.
&New is a modern furniture brand created by a British-Finnish design duo Jo Wilton and Mirka Grohn. &New was launched in January 2014 and all its products are manufactured in Britain. Local manufacturing was a conscious decision for the brand in order to utilise the skill and workforce on the company's doorstep. &New aims to produce pieces that are long-lasting and strong as well as beautiful. The products are made in small batches and they all have plenty of individual character as every weld is different. The result is a collection of furniture that celebrates the imperfections that make objects beautiful.