DIESEL LIVING & SELETTI CREATIVE TEAMS

Biography

DIESEL is a fashion industry legend. A pioneer in the world of denim and casual wear, it has always remained both outside and ahead of trends. Never forsaking its original DNA, it has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same as the day of its creation: Renzo Rosso had envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. It is on a continuing mission to challenge the status quo, experiment with new ideas and innovate. SELETTI is a design brand with a history of vision and evolution. Ever since it was established in 1964, the company has pursued a mission by making the most out of professionalism, service and above all a ceaseless product research, striving to improve, innovate and differentiate itself from others. Its products are enriched with style, quality and recognisability; they are created by important Italian and international designers, who grew up alongside the brand and widening the collections with fresh and innovative ideas.