On 15th April 2010, the EDIDA awards ceremony was held in an unconventional place, within the 'Hangar Breda’ at Linate airport in Milan, conveying the theme of travel. The invitation card was designed as a boarding pass, thus inviting the guests to a moment of escape.
The Award ceremony traditionally takes place on Thursday during the Salone del Mobile in Milan, the world’s leading furniture fair. Generally the event is held in a different location of the city every year. It gathers the editors-in-chief of ELLE DECORATION editions worldwide who reward the winners of the year in the presence of major actors of the international design community.